Homogenous societies all wearing the same clothing have long been connected with socialism and communism, and simply do not align with human nature. We are unique individuals, or at the very least believe ourselves to be, and this perception requires that any governing system allow for this individualism while providing stability.
The question seems to be one of freedom of choice, but fortunately that is only a perception. The current consumption cycle gives the consumer a set of options, pre-designed to cater to certain tastes and psychological profiles and advertised to stimulate the primal urges that are most likely to result in a desire to purchase the given product. The subsequent buying trends are not freedom of choice but an aspect of predicted behaviour patterns, since the consumer is never truly aware of all his/her options. This then means that the perception of free will is a false perception and thus cannot be the actual question. The actual question is one of valid and valued alternatives. Alternatives that are invalid according to the laws of nature, as well as those that hold no value to anyone, or indeed hold negative value to anyone, need not be considered. This reduces the list of alternatives we have available to us in any given ‘choice’, and what remains are those alternatives that are valid and of value to individuals and the masses alike. Thus by prioritizing alternatives according to their achievability and public opinion of value, and providing consumers with relevant, accurate and detailed information about all alternatives within any given choice, we provide a means for the ‘wisest’ decision making paradigm, where Individual Free Will can be expressed without fear of wanton wastage and destruction.